Apple Online Store
![Apple website](https://cdn.prod.website-files.com/63a0f7fa8f6be91bed718ee0/6537d3f939da3abb20be07f5_apple-online-store-website.png)
I led the CSS architecture for the remodel of Apple’s online store experience to move to web standards. I also created/documented a styleguide with HTML & CSS.
Overview
The Apple Online Store was an e-commerce website at store.apple.com. (The separate website no longer exists as Apple has merged it into the marketing website.)
![Apple overview](https://cdn.prod.website-files.com/63a0f7fa8f6be91bed718ee0/6537d42ef522c0a512317726_apple-online-store-sign-in.png)
![Apple overview](https://cdn.prod.website-files.com/63a0f7fa8f6be91bed718ee0/6537d42ef522c0a512317726_apple-online-store-sign-in.png)
The Story
![Apple Online Store cart](https://cdn.prod.website-files.com/63a0f7fa8f6be91bed718ee0/6537d47dcd2bba15468edb64_apple-online-store-cart.png)
![Apple Online Store cart](https://cdn.prod.website-files.com/63a0f7fa8f6be91bed718ee0/6537d47dcd2bba15468edb64_apple-online-store-cart.png)
Early in my career, right before the launch of the first iPhone, I joined Apple to work on the online store. I first started as a Frontend UI Engineer, building out designs in semantic HTML and scalable CSS.
Sometimes when Apple had a product launch or refresh, I would be pulled over to temporarily join the MarCom team to assist in frontend development for time-sensitive launches that needed more discretion due to the secrecy of the new releases. Because of this, I had the opportunity to proudly work on the launch of the very first iPhone.
After about a year, I moved to the User Experience design team. There, I produced visual and interaction designs in-house for various features for the online shopping experience. This included the Mac configurator, the Cart and Checkout experience, the Sign In/Create Account flows, the iPhone purchase with mobile carrier sign-up flows, education institution landing pages, and more.
I also designed and documented a style guide for the team.